ServiceNow x Crocs Go-Live
| Role
Graphic Designer
| Skills
Visual Design
Branding
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| Timeline
1 week (Dec 2024)
| Tools
Figma
Adobe Photoshop
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Overview
For ServiceNow’s 2025 Go-Live campaign, in partnership with Crocs, I was entrusted with designing custom Jibbitz charms to commemorate the milestone for the company’s employees. ServiceNow plans to order 14,000 charms which would be distributed among their staff.
Role: With a timeline of 1 week, I was tasked with creating four unique and engaging Jibbitz designs that would reflect the essence of the campaign and the collaboration. I worked closely with the ServiceNow team to finalize the specifications, ensuring that each charm not only reflected the company’s brand identity but was also wearable and stylish.
Research: I started my research process by thoroughly exploring ServiceNow's website and brand theme to gain a deeper understanding of their visual identity, core values, and messaging.
This included analyzing their color palette, typography, logo usage, and overall aesthetic to ensure that the designs would resonate with their established branding.
Logo
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Reference Photo
Color Palette
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I tried to think of ways to keep the design simple and easily recognizable. While it was tempting to experiment with bold shapes and out-of-the-box designs, I prioritized practicality and ensured that the Jibbitz would be both visually appealing and functional.
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First Draft:
Each design needed to seamlessly embody ServiceNow's brand identity while clearly representing its connection to the Crocs Go-Live campaign. After multiple rounds of drafting and refinement, four final designs were approved and sent for production. ​​
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Final Design:
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This project marked a significant milestone in my career, as it was the first time my designs were fully realized and utilized by a major corporate company. It was a valuable learning experience, as I had the opportunity to see my creative concepts come to life on a large scale and play a part in a high-profile campaign.
ServiceNow placed an order of 3,500 units for each of the four Jibbitz designs, resulting in a total of 14,000 pieces. Seeing the designs resonate with a large workforce and become an integral part of the Go-Live campaign gave me a deeper appreciation for the impact of thoughtful, brand-aligned design in a corporate setting.